Issue: Show Daily - Apr 9, 2003


LAS VEGAS - Marlboro, MA's Media 100 announced an initiative to develop a new HD/SD nonlinear editing system based on its HDX technology. The company is still deciding on whether or not the system will be a boards and software release, building on its Media 100i system, or if it will be a turnkey solution. The turnkey Media 100 iHD system would cost under $20,000, while the components-only release would cost below $10,000.

Currently, Media 100 has plans to develop the system on the OS X platform. It would consider other platforms in the future as well, but VP of corporate communications Mike Savello points out that approximately 80 percent of its products are currently Mac based. The initial release would support all but 24p HD formats. Savello says the 24p support could also be added in the future.

In related news, Media 100 also announced the sale of its 200th 844/X 10-bit nonlinear editing/compositing system. The unit was purchased by New Orleans, LA-based post house Powerplant, which has already used the new system to complete projects for Cox Cable, The New Orleans and Louisiana Tourist Boards and The New Orleans Museum of Art.