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Issue: Show Daily - Apr 19, 2004

Adobe's Premiere Pro serves as basis for HD editors

SAN JOSE, CA - A number of manufacturers will be showing high definition-capable nonlinear editors based on Adobe's ( www.adobe.com) Premiere Pro application at this year's NAB show. Boxx Technologies, Matrox, Canopus, Cineform, Bluefish, Black Magic and 1 Beyond are among the companies showing new HD solutions based on Premiere Pro at the Adobe booth (SL4730) and throughout the show floor. The range of HD solutions available - from HDV to uncompressed 1080i - enables users to select a solution to fit their needs. And Premiere Pro-based HD systems can be configured for as low as $5,000.

Adobe (www.adobe.com) offers a scalable platform, so customers can move from DV to HD, all within the Premiere Pro environment. In addition to the range of formats supported, Premiere Pro-based systems offer a range of realtime effects, including transitions, motion, 3D, color correction and titling.

"We are excited to be working with Adobe to provide affordable high definition desktop editing solutions on Microsoft Windows XP," says Dave Fester, GM, Windows client division, Microsoft Corporation. "Just as high definition technology is transforming the viewing experience for consumers, Adobe Premiere Pro is transforming the high definition production experience for professionals on their Windows XP desktop."

Premiere Pro is available for an estimated street price of $699. Upgrades cost $199 from any previous version. The tools is also part of the Adobe Video Collection Professional Edition for Windows XP, which includes Adobe After Effects Professional, Audition, Encore DVD and Photoshop CS. The collection is priced around $1,499.