LOS ANGELES - At NAB, Fujifilm is issuing a new white paper on the future of HD technology. The company's own next generation of HD media will leverage Fujifilm's 70-year history of thin coating innovation, improving a number of products that broadcasters use, from higher capacity DVDs to archival tape. Many think of Fujifilm as just a photo company, but it is also one of the largest providers of recording media for video production and broadcasting.