Issue: Show Daily - Apr 22, 2004

Bella introduces hybrid editing keyboards, expands lineup

Bella Corporation (, a supplier of digital video solutions, today announced the introduction of a series of editing keyboards with built-in Hybrid Technology, providing the flexibility of using the same keyboard on both Windows and Macintosh computers.

This new technology has been integrated into their editing keyboards: the DV Keyboard designed for consumer users, and the Professional Series, targeted towards broadcast professionals. The patented keyboards boast an integrated jog/shuttle controller and work with leading video applications including Apple Final Cut Pro, Avid Xpress Pro, Adobe Premiere Pro, Sony Vegas, and many others. Both the DV Keyboard and Professional Series have been updated with a sophisticated new look, featuring a jet black design with a contrasting metallic silver finish. Other improvements to the keyboards include multiple jog wheel indentations for better media control.

Bella also announced its new Advantage Series of video editing keyboards. Also incorporating the company's Hybrid Technology, the keyboards feature color and icon coded keycaps in a solid yet affordable package. Editors and consumers will become more efficient and learn their favorite editing application in less time with the included shortcut sticker sets. The new black and silver DV Keyboards come with a high-quality sticker set for Pinnacle Studio, Sony Screenblast Movie Studio and Apple Final Cut Express. US customers can also get one additional sticker set free (via mail-in rebate) for Adobe Premiere Pro, Avid Xpress Pro and Xpress DV, Pinnacle Liquid & Edition products, or Sony Vegas.