QUANTEL ENTERS 3D STEREOSCOPIC POST
Issue: IBC 2007 - Day 1

QUANTEL ENTERS 3D STEREOSCOPIC POST

AMSTERDAM - Along with Quantel's (www.quantel.com) broadcast and post offerings here at IBC - such as Genetic Engineering for collaborative "teamworking" and interaction with third-party systems - came something new: 3D stereoscopic post production as an option working on the Pablo 4K, iQ4 and Max 4K systems. 

With Hollywood threatening to release more stereoscopic animated films (as well as James Cameron's anticipated stereo undersea opus Ävatar), Quantel is looking at broadcast as a potential conduit for stereoscopic programming in the home. Sports programs in particular are seen as a major beneficiary of the new initiative, which would require shooting with stereo HD cameras, the complicity of broadcast and cable providers, set top boxes and special eyewear at home and, of course, posting on Quantel gear.

Quantel's strategic marketing manager, Mark Horton, cautions that simply being able handle and view the huge amounts of video data -  rendering, media movement and disc management for content that's twice the load of HDTV - is a major challenge, especially in a broadcast environment where timing is everything. Quantel promises that coloremetry, sync, editorial and imaging errors will all be fixable "ïn context." That is, producers and post pros will be able to see their work in stereo as they proceed. "Post houses are really excited by our fully interactive workflow and their clients are eager to explore the possibilities of stereo 3D production and post," says Horton. 

Quantel's Stereoscopic 3D Option for Pablo iQ and Max promises to play out and manipulate two streams of HD or 2K in sync and without rendering. More cost sensitive post houses may be interested in a brand new Quantel product - called Sid - which is a dedicated stereoscopic post production workstation.