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April 2014

Aggressive breaks down Anna Sui cosmetic work


NEW YORK – Procter & Gamble called on Antenna Media/Aggressive (www.whatisaggressive.com) to create an effects-driven spot for cosmetics company, Anna Sui. The team was directed to illustrate the “magical botanical ingredients” Anna Sui uses, ultimately going with a garden theme. 'Rose' combines live action and CG, and involved a two day shoot using a Canon 5D Mark II. The team shot in Ringwood Manor, NJ, for background plates, then went into the studio, shooting talent and macro elements. Four weeks was spent using 3DS Max 2010 to create realistic fruit and the vine animation. RealFlow 5 was used to create the droplets and splashes, and After Effects CS4 was used for the final composites. End.

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