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November 2014

Nathan Love's animation pops


NEW YORK - Nathan Love (www.NathanLove.com) recently completed work on a third animated spot for Pop Secret premium popcorn. When Harry Met Sally was conceived by agency Goodby, Silverstein & Partners, and follows The Dark Knight and Caddyshack spots, which debuted last December. In each, popcorn kernel characters are caught up watching their favorite movies at home. The excitement gets to be too much, and in each spot one kernel pops, creating an awkward moment. The studio called on numerous tools to execute the spots, including Adobe Photoshop for design and matte paintings. Autodesk Maya was used for 3D modeling and animation, and Z-Brush was employed for additional modeling. Compositing and animation was achieved using After Effects. The Foundry's Nuke was also used for compositing. Temerity Pipeline handled rendering and project management.

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