SANTA MONICA, CA - Ring of Fire, here, provided visual effects for a new commercial that promotes The Getty Centre of Los Angeles. Conceived by M&C Saatchi, the :30 Heads spot features Los Angeles residents walking throughout the city with priceless works of art serving as their heads. The idea supports the tag line, "It stays with you." Sleeper Films produced the spot, with Peter Martin of Martin Dix + Peter Livosi directing.