LOS ANGELES – Agency TBWA\Chiat\Day Los Angeles conceived a new Super Bowl-themed online video for Pepsi that features two of its popular spokespersons — Snoop Dogg and the Pepsi Max driver.
Cooking With Snoop – Super Bowl Edition is a 2:10 video that shows Snoop making his famed 8 Layer Dip, which includes such magic ingredients as chicken wings and oregano. ?
Billy Sacdalan of TBWA\Chiat\Day’s VBE edited the piece, with Neil Jarwala assisting. The video was cut using Final Cut Pro. Special effects and graphics were created out-of-house using After Effects.