NAB 2009

Contemporary content production and visual effects are equal parts art and process. Without art, the product would be boring. Without process, there would be no product. As the complexity underpinning high-fidelity content production increases (number of assets, number of people), and as we bring together talented people from around the globe to work together, then making the process efficient, lightweight and reliable will ensure the art is the predominant artefact. Metadata, global namespaces and orchestrated workflows are the three key enablers to make the process seamless.