June 26, 2002


NEW YORK - Design, visual effects and animation house Click 3x (www.click3x.com) has launched a new interactive division called Click3xi. Former founder/creative director of Siegel & Gayle Interactive Franco Fiore will head the division as executive director and David Bessen, previously with btldesign, will head business development.

Click 3xi is targeting the advertising and broadcast industries, as well as the general business community with services that include design and production of Web sites, interactive TV, DVDs and CD-ROMs.

Interactive media is not new to Click 3x which has long been helping to design the Hallmark Channel's interactive television service, Crayola Kids Club.