October 6, 2004


October 6 - NEW YORK - The Mill, the London-based effects house with the Oscar-winning pedigree, re-established itself in NYC earlier this year in an expanded facility. Now the company's encoding/streaming division, Beam.TV, has done the same by expanding its offerings into a full-service operation including in-house encoding and two new staffers.

The goal is to attract agency business from big names like TBWA and Publicis who need long distance review-and-approval services for work done at remote locations. Beam.TV's in-house encoding is meant to provide local clients with immediate solutions for all digital archiving and distribution needs. Beam.TV intends to expand its NY client base by offering in-house telestream, DVD, CD-ROM and Web application services, and the company reports already attracting new business.

The new employees are Seb Tyack, a digital media producer with eight years experience, and encoder Tyler Sparks. The New York Beam.TV's new system is called Content Agent, a dedicated and flexible broadcast-quality ingest system that enables video capture with multi-format encoding. It will help streamline management and distribution of digital files while increasing storage format options such as CD, DVD, portable drives. It is also capable of simultaneously uploading to FTP sites and email.

Now a one-stop shop, Beam.TV NY mimics the structure of its London HQ and will act as an international Beam.TV hub. Beam.TV NY account manager, Graham Dunglinson, says, "The real beauty of Content Agent is that it allows us to create customized workflows for specific clients and save them as a one-click profile. We can capture high quality video in realtime and distribute to BEAM.TV's various facilities, a variety of FTP sites, email addresses and make all digital formats with just one click."