April 13, 2005


SEATTLE - North Plains Systems (www.northplains.com), providers of digital asset management (DAM) solutions, and thePlatform, a Seattle-based provider of digital video publishing solutions, announced a technology partnership to enable seamless workflow integration across their products, North Plains Telescope Video Manager and thePlatform Media Publishing System (MPS). Together, the companies will provide content owners with an end-to-end digital media asset management, aggregation, syndication, publishing and reporting solution.

North Plains Systems' TeleScope is a front-end digital asset management solution for the production and archiving of rich media content. ThePlatform's MPS is a digital media publishing solution that makes it easy for content owners, aggregators, and enterprises to deliver digital audio and video anywhere, over any network to PCs, portable devices and cell phones. Using its flagship product, TeleScope, North Plains streamlines Web, broadcast, and cable video, as well as, video-on-demand production. Any digital or analog long-form video, storyboards, and other metadata are ingested by TeleScope and then stored, edited and transcoded into high-resolution formats for downstream processing. Now the North Plains TeleScope digital asset management solution is able to plug directly into thePlatform MPS.

"A unified video production and publishing solution based on Web services will allow our broadcast and entertainment customers to remain in the forefront of the growing broadband and mobile programming and syndication market," explains Hassan Kotob, CEO of North Plains. "The combination of TeleScope and MPS provides content owners with the necessary production, security and automation efficiencies required to create programming for PCs, mobile phones and personal viewing devices derived from broadcast assets."

At NAB both thePlatform and North Plains will demonstrate a technical preview of how they are bringing together the best in mature asset management technology and digital media publishing. thePlatform will show the MPS in their booth SL3322, and in the Microsoft/Digital Media Theater SL 332. North Plains will demonstrate the Telescope in their booth SL455E and in the Microsoft/Digital Media Theater.