February 9, 2005

TAKE TWO LAUNCHES CLIP

KANSAS CITY, MO - Industry veteran Teri Rogers, CEO of production/post house Take Two (800.471.6554), has opened commercial editorial and visual effects sister company The Creative Liberation Party (CLiP).

Rogers, CEO of TakeTwo, Kansas City production/postproduction house, launched the satellite company in conjunction with her plan to elevate the level of services offered to agencies by providing them with an effects-driven team approach and a creative environment exclusively dedicated to their needs.

"Our commitment has always been to provide A-level talent and services in a comfortable environment that responds to the ever-changing needs of our clients. So the launch of TakeTwo/CLiP was really a natural evolution for us," notes Rogers. "While businesses may be more specialized in larger cities offering one or two related services - regional markets like Kansas City often offer production, editorial, film transfer, visual effects, multimedia services and even audio post services under one roof - and to both corporate and agency clients."

While TakeTwo/CLiP currently located in the Crossroads art district building that has been home to the parent company for more than two decades, Rogers is currently in negotiations to purchase a new building in the district. This expansive warehouse will provide agency creatives with a floor devoted to TakeTwo/CLiP's editorial and visual effects services. TakeTwo will operate on a separate floor, continuing to provide broadcast and longform production services, along with a complement of postproduction services.

"We're planning to custom design the space from the ground up, with plenty of room for client lounges, client workstations, and lots of play and recreational space," Rogers explains. "Two Avid Media Composer suites, two Discreet Smoke suites, multiple graphics workstations, as well as two Apple Final Cut Pro rooms are being designed with agency creatives in mind."

The creative editorial component is anchored by Pete Meyer and Brian Hicks in two Avid suites. Multiple workstations outfitted with Adobe After Effects, Photoshop and Illustrator put graphics and visual effects capabilities close at hand.

Known for his wry sense of humor, easy-going personality and gentle but ruthless cutting style, Meyer came to TakeTwo after stints editing at Avenue in Chicago and Hi-Wire in Minneapolis. With proven expertise in comedy/dialogue, he has worked on national spots for such clients as Wal-Mart, Dobson's Cellular One, and Captain D's, as well as commercials for the Missouri Lottery, Kansas City Zoo and Missouri Tourism.

Hicks, formerly an editor at Red Car, has a reputation as a strong visual storyteller with a dramatic and innovative style and intuitive visual sense. His spot work at TakeTwo has included national commercials for Sprint, Wal-Mart, Captain D's and Winn Dixie, as well as regional campaigns for McDonald's.

Meyer and Hicks team up with TakeTwo/CLiP's visual effects and finishing talent, comprised of Smoke artists Michael Ong and Allen Robbins, to ensure the seamless completion of each and every commercial project.

Smoke artist Allen Robbins recently joined TakeTwo from Easyway Editorial in Dallas where, as an online/effects artist, he worked on spots for such clients as 7-Eleven, Southwestern Bell, Comcast, Southwest Airlines, Subaru, Banquet Foods, Con Agra Foods and Glaxo Smith Kline. He began his career at Cloud 9 Productions in Tulsa then moved to Dallas where he opened the finishing department at Easyway and built his spot portfolio. Robbins has been turning out cool cuts and edgy effects with ease and efficiency.

Linda Buchner has signed on as marketing director for TakeTwo/CLiP and will head up day-to-day operations.