March 16, 2005


Waihona CEO Doug Mielke.

LOS ANGELES - A new LA-based service bureau aims to shake up the way the entertainment industry thinks about digital content. Waihona is dedicated to enabling entertainment assets for the evolving digital marketplace. From vault to digital distribution, Waihona ( partners with entertainment content owners to protect, transform and deliver assets to maximize revenue and market opportunity. A primary goal of Waihona is to positively influence change in secure digital content manipulation and distribution.

"We've seen the challenges and the opportunities for a long time now," says Doug Mielke, CEO of Waihona LLC. "We're taking existing technologies and using them in revolutionary ways. It's all about workflow. It's time for the entertainment industry to rethink how it repurposes and distributes content. Traditional approaches no longer apply, if you're trying to build a revenue generating business."

"We've created secure, scalable service offerings unlike anything the industry has seen before," says David Keeler, Waihona's COO. "Security is a concern in every industry. We're applying proven methodologies from other industries to the workflows we've created in Waihona."

Waihona transforms video and audio into secure, standardized, digital files. From this pure data environment, Waihona rescues, restores, and prepares content for all forms of digital distribution. The company provides media services, digital storage and digital distribution through a global network of affiliates and partners as well as consulting services to the production and post-production industries.

Showing their commitment to building the right team, Waihona has tapped Howard Meiseles as CTO of the start-up. Meiseles is an accomplished technology executive with over 20 years experience in media and entertainment, Internet, and communications industries.

For traditional post houses, Waihona services are a path to growth. Waihona is building a global network of affiliates to integrate legacy technology services to digital manipulation and distribution.