October 13, 2006

AVID APPOINTS GRAHAM SHARP VP/GM

Under his leadership the division has more than doubled revenue and significantly improved gross margins across these geographies.

Before joining Avid, Sharp was managing director at Post Impressions Ltd., a company formed in 1998 as the result of a management buyout from the hardware division of Discreet Logic. From 1996 to 1998, he served in executive posts at Discreet, including the role of senior VP. Prior to joining Discreet, Sharp worked at Avid as a regional broadcast manager in Asia, and also held sales roles at Tektronix, Alpha Image, and Dynatech.

Sharp moves into a role held by Charles L. Smith, who is leaving the company.