Firstborn designed and programmed the entire site (www.foodnetwork.com/food/show_et), which features expert Dave Lieberman traveling to various American restaurants, bars, and shops where he informs viewers about the hottest food trends. The site features a custom video player, as well as original content synchronized with the current week's episode, such as a photo gallery, bonus clips, recipes, and a travel notebook that includes the links to stores and restaurants that Lieberman visits while traveling.
The 13-episode series offers three new five-minute installments each week. Firstborn's challenge was to devise a Web-series that displays prevalent US cultural trends in a fun and creative way.
Firstborn credits include partner/managing director Michael Ferdman, partner/creative director/designer Vas Sloutchevsky. producer / information architect Dan LaCivita, Flash programmer Roger Braunstein and designer Rita Lidji.