STEELE HELPS MADONNA KICK OFF LIVE SHOW
October 12, 2006

STEELE HELPS MADONNA KICK OFF LIVE SHOW

As the arena lights dim to open the concert, an eerie underscore begins and the video screens flicker to life. On screen, Madonna strolls through a dimly lit horse stable before turning to the camera with the spoken-word opening of her new song.

According to Steele co-founder and supervising visual effects artist Jerry Steele, there are six streams of video that play back at once on giant screens, some of which physically move together to form a single picture. "You literally can't be off by one pixel or frame," he notes.

One of the most striking FX sequences involves a pair of scenes in which horses rise from the Earth at the beginning of the video and descend into the ground at its conclusion. Monique Eissing served as lead visual effects artist on the job and says one horse was filmed in multiple plates, each with very specific framing requirements. She created and composited new, single pieces of land and sky so the horses could be lined up as desired. Because there was dust blowing in the air as a design element, more dust had to be composited to connecting points among the plates.

Fashion photographer/director Steven Klein directed the Future Lovers video (via DNA). Offline was handled by Clark Eddy using Apple Final Cut Pro. Stefan Sonnenfeld of Company 3 provided color grading for the video.

Steele conformed more than 50 percent of the program in Final Cut Pro and completed the rest of the conform and effects shots using Quantel eQ and Henry.