April 13, 2006


Layered graphics templates can include text, images and drop shadows, along with fade-ins/fade-outs and QuickTime movies that start and stop on a timeline. Since GraphicsFactory is built on top of Telestream’s transcode engine, the output can be flipped into virtually any file format to meet a range of distribution needs.

With GraphicsFactory, an editor can build a graphics template once, and then hand it off to an assistant who applies simple metadata to tailor the template for each video asset. Graphics and source video files are then submitted to GraphicsFactory for automatic processing, transcoding to required formats, and delivery to distribution servers. 

This model allows editors to focus on the creative, rather than repetitive graphics assembly tasks. It also eliminates the need to convert media from original “clean” archival formats to editing formats for graphics purposes. Since GraphicsFactory supports a large array of professional file formats, it will automatically pull original source files from most video archives, perform the graphics overlays and transcode directly to the destination formats – all without having to move media between different formats and systems. Importantly, it provides a cost-effective means for media companies to capitalize on new distribution platforms for Web, mobile, cable VOD, and broadcast.

GraphicsFactory is offered as a standalone product providing automated graphics assembly, transcoding and delivery, or as an upgrade to existing FlipFactory systems. GraphicsFactory is a scalable software application that runs on standard Windows 2003 or XP Pro servers. It is slated for release this June and will be showing at NAB.