March 13, 2007


Alliance Digital is a rental resource for Avid and Apple nonlinear editing systems, but not for broadcast production equipment. Bexel rents broadcast production equipment, but does not offer Avids. Sharing resources, says Bexel GM Tom Dickinson, will allow the two companies to be better positioned to serve existing customers as well as grow and expand their respective businesses.

Alliance Digital is the rental division of Virtual Media Communications (, based in New York. Bexel ( is a division of The Vitec Group, a UK-based broadcast manufacturer and service provider. Shortly after the two companies entered into this agreement two major broadcasters agreed to rent integrated Avid/EVS systems for use in their coverage of NBA All-Star Weekend.