January 17, 2007


Estes career spans more than 20 years in technology- and entertainment-related businesses. Prior to joining Avid, he was VP of global marketing for Silicon Graphics, where he was instrumental in the company's development of animation, special effects, video serving and digital asset management solutions. Estes was also a founding member of RasterOps Corporation, which developed one of the first color graphics boards and video capture devices for the Macintosh II in the late 1980s.

"Avid Technology is a true pioneer; transforming the way both professionals and consumers create, interact with and share digital content," says Estes. "In addition to having the industry-leading position in film, television, and video editing and content management, the company houses a much broader portfolio of market-leading brands - like Digidesign, M-Audio, Pinnacle and Softimage. Though the needs of Avid customers can vary significantly, they all share a common vision: to harness new and powerful technologies that allow them to unleash their talent and accomplish their goals. With the continued, rapid evolution of digital content creation, mobile content consumption, and social networking, Avid is in a unique position to capitalize on many new and emerging business opportunities. I am energized to be part of the Avid team and eager to help the company further elevate its corporate brand identity in the global marketplace."