November 15, 2007

AVID'S '08 PLANS WON'T INCLUDE NAB

The initiative, which will be announced in more detail in February, is designed to allow customers, prospects and the media to interact more closely with the company.

"We are always evaluating the most effective ways to build closer relationships with our customers and keep pace with the ever-changing media market," says Graham Sharp, VP & GM of Avid's video division. "Over the past few months, we've been collecting data from all of our constituents, and the findings have been clear - we need to connect with users in new ways."

While Avid will not be exhibiting at the NAB show, it is planning to be in Las Vegas in April to meet with customers. This focus on personalized events over trade shows is not new for Avid, as the company took a similar approach a few years back, opting to not exhibit at the annual IBC show in Europe.

The company has a Website set up for those interested in receiving more details on the 2008 initiative. It can be accessed at: www.avid.com/we-are-listening.