March 16, 2007


The music video uses a seamless blend of artist performance and Ugly Betty footage. Watts wrote a concept around the idea that people are the most beautiful in their natural state.

"Jon [Watts] figured out a way to tie in the show footage into the narrative of the music video," explains Parham. "Key to this project was maintaining a balance between the video and show footage so it didn't seem random, and would flow organically."

Prior to the shoot, Watts and Parham sifted through DVDs of the show to select shots that would act as transitions to the performance footage.

"The initial cut was done within two days, but we were given the freedom by ABC to pull any shots from the entire season to incorporate into the video," Parham notes.

The music video was cut on an Avid Media Composer Adrenaline. VFX and online were handled by Bert Yukich at LA’s Kroma. Bob Curreri at Riot served as colorist.