Directed by Aaron Stewart, the open follows a gang of five white wanna-be
rappers walking through a tough New York neighborhood. One by one, the bunch
gets smaller, with one girl getting carried off by a bunch or roaches and
another guy being chased away by an angry pitbull. Finally, the last contestant
makes it to his destination, with the soundtrack mocking how hard it is to be
an up-and-coming rapper - "especially if you're white!"
The studio used Adobe Flash and After Effects to created the
open, which features 2D characters composited with treated photo backgrounds.
Stewart and Dan Abdo handled character animation duties. Gregor Hofbauer, John
Earle and Michael Seiser were all designers on the project. Anita Chao cut the
open.
Additional credits include executive producer Michael Feder,
producer Hana Shimizu, creative director Brent Rollins, art director Amanda
Havey and producer Dave Perry.
Music for the open was created by former Bad Brains member, Darryl Jennifer.