Steele called on its Quantel eQ and iQ systems to create the
music videos' eye-popping visuals. According to senior creative director, VFX
supervisor and co-owner Jerry Steele, the director sat in on much of the post
production work at Steele. "She sat by me all the way through all of these," he
says of Melina. "She liked the speed with which you can get things done on the
Quantel eQ and iQ, but most importantly she liked the flexibility of being able
to modify anything and everything at any given point. It gave her a very open
workflow and allowed her to finesse the look the exact way she wanted it."
Jerry Steele and compositor/digital artist Monique Eissing
worked hands-on with the footage until they were satisfied with the final
The studio also recently applied its beauty skills to Velvet
Revolver's Last Fight video, which was
directed by Rocco Guarino, represented by Merge @ Crossroads, and to Kelly
Rowland's Like This, directed by
Michael Ruiz, who is represented by DNA.
Among its most recent music video credits was work on Avril Lavigne's Hot, which is designed to take the young artists to the
next level with its sophisticated look. Directed by photographer Matthew
Rolston, the video uses rapid cuts of Lavigne in concert and in other settings,
to which Steele added elements of high glamour.
Most of the original footage for these music videos was shot on 35mm film.
Following the telecine process, the material was converted to Digital Betacam
and delivered to the studio for clean-up and beautification.
Conforming was done using both eQ and iQ. The shots were then composited and
beautified, then re-conformed back together. The videos were mastered on Digi
Beta and delivered back to the clients on that format.