January 22, 2008


In addition, Gravity (www.gravityvfx.com), the Tel Aviv, Israel-headquartered post house that also maintains a studio in Toronto, has upped its longstanding minority interest in Rhinofx, New York. Both moves help to position the effects house to fully realize its planned effects diversification across multiple screens, including TV, cinema, the computer and the mobile phone.

Rhinofx’s television work includes visual effects for Sopranos and Sex and the City. The feature division recently landed work on Dreamworks/Paramount’s Ghost Town, which is in production and has visual effects work beginning this month. Ghost Town, is a romantic comedy that was written and directed by David Koepp. Rhinofx is the sole VFX company for the project, scheduled for release in August 2008. VFX CD/director Arman Matin will head the effects team.

Relating to the expansion, Gravity’s Yoram Altman-Eldar has been named CEO North America of Rhinofx. Her experience in emerging media content spanning the Web and mobile space will benefit a company that already has established footholds in TV commercials, theatrical features and special projects. Zviah set up Gravity’s Toronto office four years ago. As North America CEO, she will oversee Gravity, Toronto and both Rhinofx, New York and Connecticut.