DICKIES SPOTS FEATURE DOCUMENTARY STYLE
The :30s show hard-working individuals, including a barbershop owner and a tire-changer, who wear Dickies in their everyday lives. Each spots follows the “Wear With Purpose” theme and closes with the Dickies logo.
David Blood directed and shot the campaign. The Radium VFX team gave the live action footage a treatment similar to that of Super-8 film. The campaign was shot on video and visual effects were achieved using Autodesk Inferno. The package was edited on an Avid Media Composer Adrenaline.
Quan Tran, Peter Tarter and Brad Wetmore edited the campaign, with Gina Rivas and Sarah Cole assisting. Gary Banks served as editorial executive producer.
Each spot was scored with music from the featured worker’s iPod playlist. Quack!Media, Ann Arbor, MI, handled sound work.