SUPER BOWL: BRICKYARD CREATES FX FOR BUD LITE LIME
He approaches a man scraping snow off his car, which seamlessly turns into an opening convertible top. As he moves, flowers bloom from dormant planter boxes. A snow blower turns into a lawnmower and a snowman becomes a woman cooking at a BBQ. The spot peaks when the fellow steps into a backyard party and changes a bundled-up girl into one with a summery outfit.
Voiceover states, "Bud Light Lime, it's a summer state of mind."
Brickyard completed multi-layer composites to transition the winter and summer plates, and inserted swirling CG snow into almost every shot. The studio relied on Autodesk Flame.
Carlos Lowenstein at Whitehouse Post cut the spot and Filmworkers Club handled telecine. Lift provided graphics and Another Country handled audio post.