SUPER BOWL: ELIAS CREATES TRACKS FOR BUDWEISER & UNIVERSAL
In Generations, a Clydesdale speaks of his grandfather’s journey to America, and how, after trying different lines of work, he eventually became part of the Budweiser team. The spot was conceived by Waylon Advertising and produced by Pytka Productions. The track has a cinematic feel, with Uilleann pipes by Eric Rigler, giving it an old world treatment.
In Circus, a Clydesdale travels across the country to find his dream horse, a performer in a traveling circus. Conceived by DDB and produced by Pytka Productions, the commercial also uses Marvin Gaye's "Ain't No Mountain High Enough,” but it is up front that Elias’s piano score appears.
And in Stick, a Clydesdale sees how a Dalmatian is rewarded for fetching a twig. Not to be outdone, the horse dashes off and returns with a large tree limb in his mouth. DDB created the spot and Pytka produced. Again, a cinematic score is featured.
The fourth spot that Elias scored was for Universal Studios out of David & Goliath. Feel Superhuman Again was produced by H.S.I. and director Samuel Bayer.