February 3, 2009


The designs include sculptures, metal work and seating. Each piece of art is shown to have influenced the design of the new Venza.

Yessian’s elegant and uplifting :30 composition opens with a compelling string line, which helps to define the style and sophistication of the car. According to music creative director Brian Yessian, the studio initially developed a palette of sounds that they felt would tell the story, and the placed the sounds throughout the track until they found the perfect combination.

Kurt Schreitmueller composed the track for Yessian and Gerard Smerek mixed it. The spot was produced by Radical Media and was edited Terry King of Griot.