T2 OPENS 'THE LAB' FOR EXPERIMENTAL WORK
Some new media platforms, like the Internet, have already established themselves as viable marketing tools, while others are still evolving and carving out roles for themselves in the media mix for clients and agencies. “We’re calling our new division The Lab because we’ll be experimenting with and researching the newest and most advanced technologies,” says Ong. “We’ll jump in with our video, motion graphics and animation capabilities and explore new ways to deliver an integrated experience.”
The Lab will draw on T2’s sister company Back Alley Films, bringing a large roster of talent in production, post production, design, animation, and Flash programming to the table.
“The core of The Lab is all about storytelling: It’s all about taking what we already do, and applying it to emerging technologies and media platform,” explains T2 CEO Teri Rogers.
Fuselier was formerly a Flash designer/developer at On Target Interactive and is currently teaching The Multimedia Experience course at the Kansas City Art Institute. Chagui, a native of Columbia, is a recent Art Institute graduate.
One of the The Lab’s first experimental projects was the “Pre-Halloween Massacre,” an interactive performance exhibition, staged for October’s First Friday event in Kansas City’s Art District.
The Lab also teamed up with 360 Architects on H&R Block’s video recognition wall, which is located in an interior passageway between H&R Block’s headquarters and the Kansas City Repertory Theater. The wall features animation documenting Block’s core values while creating an experience for those walking past it.