NEW YORK – Nice Shoes (www.niceshoes.com), here, recently collaborated with Grey Advertising, handling visual effects and color grading on a 10-spot campaign that promotes the National Football League’s various products and initiatives.
The campaign includes the spots Break Up, in which female fans give their boyfriends back their NFL gear, opting instead for the new women’s collection; The Trip, in which fans from all regions of the country descend on their favorite team’s stadium; and Quitting Time, which looks at fans from all different walks of life, who leave their jobs at the end of the day and get ready for Monday Night Football. Other spots promote the NFL’s Ticket Exchange program and Play 60 youth fitness initiative.
Rock Paper Scissors’ Damion Clayton, Adam Pertofsky, Carlos Arias, Elliot Graham, Frank Snider and Aaron Tompkins edited the campaign. Nice Shoes’ Lez Rudge, Lenny Mastrandrea, Chris Ryan, Ron Sudul, and Gene Curley handled color grading. Jason Farber, John Shea, Bryan Rosenblum and Russ Bigsby served as VFX artists.