Panasonic shipping pro camcorder for HD shoots
December 27, 2010

Panasonic shipping pro camcorder for HD shoots

SECAUCUS, NJ — Panasonic ( is now shipping the AG-AF100, a professional micro 4/3-inch video camcorder optimized for HD shooting.

Priced at $4,995 and targeted at the film and video production world, the AF100 offers film-like shallow depth of field and the wider field of view of a large imager, with the flexibility and cost advantages of a growing line of professional quality, industry-standard micro 4/3-inch lenses, filters and adapters. The full HD1080/720 production camera offers native 1080/24p recording, variable frame rates, pro audio capabilities and compatibility with SDHC and SDXC media.

“The design of the AF100’s advanced, custom-designed 4/3-inch sensor affords depth of field and field of view similar to that of 35mm movie cameras in a more affordable camera,” says Jan Crittenden Livingston, product line business manager, Panasonic Solutions Company. “What’s more, Panasonic engineering ingenuity has resolved the aliasing and moiré that has haunted the DSLR shooter. In fact, the AF100 was based on what we heard from and saw customers doing: purchasing DSLR cameras because they liked the look of the image, but then agonizing over all of the workarounds required to achieve an acceptable high definition recording.”

The AF100 incorporates a large 4/3-inch, 16:9 MOS imager (with an imaging area just slightly smaller than 35mm cinema film) that minimizes skew with fast imager scanning and incorporates an optical low pass filter for elimination of aliasing and moiré. The camcorder records 1080 at 60i, 50i, 30p, 25p (Native) and 24p (Native) and 720 at 60p, 50p, 30p, 25p and 24p native in AVCHD’s highest-quality PH mode (maximum 24Mbps). The AF100 also records in AVCCAM’s HA (17Mbps) and HE (6Mbps) modes, 1080i only. The camcorder is 60Hz and 50Hz switchable. Equipped with an interchangeable micro 4/3-inch lens mount, the AF100 can use an array of low-cost, widely-available still camera lenses as well as film-style lenses with fixed focal lengths and primes.

Variable frame rates (VFR) are available in 1080p, selectable in 20 steps from 12p to 60p at 60Hz and 20 steps from 12p to 50p at 50Hz. The camcorder has a built-in stereo microphone and features two mic/lines, switchable XLR inputs with +48V Phantom Power capability. It can record 48-kHz/16-bit two-channel digital audio (in PH mode only) and supports LPCM/Dolby-AC3 in any of the modes. The AF100 features, which weighs 3.5 without a lens or battery, switchable Film Cam and Video Cam modes, with VFR operable in Film Cam. The camcorder has a wide ISO gain setting range that allows sensitivity to be set between ISO 200 and ISO 3200 (in Film Cam), or gain adjusted between 18 dB and-6 dB (in Video Cam). It also offers a focus assist that can be used while recording, which is color-on peaking and a focus bar; area focus and area iris functions that facilitate recording when the subject is off-center; two sets of adjustable zebras; two manual black and white balance choices, and preset White Balance at 3200K, 5600K or variable; and a waveform monitor and vectorscope for more accurate monitoring of broadcast safe levels.

Panasonic will support the AG-AF100 with a three-year limited warranty (one year plus two extra years upon registration) upon registration of the camera with the PASS customer support program.