June 14, 2010


Director/DP Keir Yee has come on board, bringing experience as a director, director of photography, producer and editor. He has worked as a freelance director and DP for the past several years, collaborating with clients such as Pontiac, Cadillac, Ford, Chevy, Goodwrench, and Little Caesar’s. He was previously VP/senior producer at D’Arcy, Detroit, where he set up and ran an in-house production and editorial department. Yee has collaborated with RingSide Creative on a number of projects in the past.

As part of the announcement, RingSide editor Chris Hafner’s role has expanded, and will now include directing. Hafner has been with Ringside since 2005. Prior to that, he was owner of the Santa Monica editorial house Brass Knuckles.