SUPER BOWL: ROSSO HELPS UNIVERSAL PROMOTE 'POTTER' ATTRACTION
The company also created a video-rich microsite for the Wizarding World (www.universalorlando.com/harrypotter). The second phase of the new site, due in March, will introduce original animated characters and advanced interactivity.
The two :30 TV spots that lead the campaign were shot in London and feature two children magically transported to Universal Orlando, where they fly like Harry Potter on broomsticks around the Wizarding World, dodging a flying dragon. Rosso Media’s Patrick Veale wrote, produced and directed the spots, while Rosso’s own animation studio created the Wizarding World in CG and post produced everything in-house.