YESSIAN CREATES STRONG TRACK FOR BOUNTY
March 19, 2010

YESSIAN CREATES STRONG TRACK FOR BOUNTY

WATCH THE VIDEO

The Bring It video by The Paper Towel Gang features two Bounty scientists who use 11 pool balls and a large beaker of water the showcase the paper towel’s strength, all the while rapping about its virtues.

Composer Mark Chu created the pop/hip-hop-inspired music and lyrics, collaborating with the agency and the client.

“Bounty - bounty - almost as strong as a Canadian Mounty,” notes one scientist. “Don’t hate us because we’re absorbent,”pipes another. Keyboards and processed vocals give the track  an authentic signature.

The video was shot in downtown LA with Andrew Tucci directing and Jeff Venditti serving as DP. Chinagraph’s Thomas Ostuni cut the project.