Collective boutique Goodpenny opens in NYC
June 16, 2011

Collective boutique Goodpenny opens in NYC

NEW YORK — Artist-owned collective Goodpenny ( has launched in New York City, bringing together editors, designers, composers, visual effects artists and content developers. The company was conceived by editor Bruce Ashley (pictured), composer Andrew Hollander, and EP John Cline, and will work to produce and deliver compelling content for all platforms.  

Australian-born Bruce Ashley is an accomplished editor of music videos and video albums, having worked with Bob Dylan, Madonna, Bruce Springsteen, Santana, Pearl Jam, David Bowie and U2. He’s also cut documentaries and hundreds of commercials.

Andrew Hollander is a composer, songwriter and producer known for his versatility and ability to move from orchestral arrangements to old-school, organic pop songs. Most recently he completed scoring A Child’s Garden of Poetry for HBO, as well as Meet Monica Velour, starring Kim Cattrall, and An Invisible Sign, starring Jessica Alba. 

EP John Cline is a seasoned producer with hundreds of spots to his credit. He comes to the company Curious Pictures, where he headed production since 2008. His career also includes positions with Nitro USA, Fallon New York, JWT and Optic Nerve. 

Goodpenny’s talent roster includes editor Kate Owen, who has been cutting in London for the past ten years and now moves to New York. Jon Simon Smalheiser joins the company, having run his own editorial shops.

Editor Jon Simon Smalheiser has a lengthy resume featuring music videos for REM, Neil Young and Rage Against The Machine, along with and commercials for directors Spike Lee, Michael Moore, and Dayton & Faris.

Pete Fritz is a comedy editor, and Sarra Idris is a storyteller and VFX editor, as well as a video artist and photographer.

Grammy- and Emmy-nominated composer and producer David Wolfert has a body of work that spans over 1,000 commercials, as well as broadcasts, features and documentaries for ESPN, NBC and HBO among others.  

And creative director Rodd Chant, who serves as chief creative officer of Parlor, will work hand in hand with Goodpenny to attract clients for digital and other progressive forms of content creation.