Fletcher Camera to rep Fotokem's NextLab
June 13, 2011

Fletcher Camera to rep Fotokem's NextLab

BURBANK — FotoKem’s NextLab system is now being represented in the Midwest region by Fletcher Camera & Lenses (www.fletcher.com), which has offices in Chicago and Detroit. NextLab is built on FotoKem’s (www.fotokem.com) proprietary file-based workflow software, and serves as a mobile unit that brings powerful post production capabilities to productions anywhere.

Fletcher will rent and manage the deployment of NextLab units in the Midwest, primarily servicing Illinois, Michigan and Ohio. The company is promoting the alliance with two events on June 14 in Detroit. The first, “Producing in a Data World: Exploring Mobile Lab Services,” is a non-technical presentation, while the second is designed to serve as an intense, hands-on training opportunity for local technicians.

NextLab was developed to service the industry’s transition to RAW and data-centric camera formats such as Arri Alexa, Red, Silicon Imaging and Canon DSLRs. The system’s software securely stores media, archives to LTO, and provides quality control tools, offering access to metadata, audio syncing, color management, and transcoding. NextLab can streamline the dailies process and provides fast delivery to editorial and finishing. The system launched in 2009 and has since been used by more than 60 productions.

Fletcher is a high-end camera and lens rental house featuring film and digital cameras. Four years ago, the company built its own mobile system, COSMoS, which was designed to address the needs of productions for on-set data management and editorial services.

“Like FotoKem, Fletcher was among a very small number of companies that started to build the solutions for what was coming with data-centric workflows,” explains Tom Fletcher, VP of Fletcher Camera & Lenses. “When I saw where FotoKem had taken NextLab, I immediately knew they had built something truly amazing; they get it. The NextLab workflow improves efficiency for all types of projects — motion pictures, commercials, and television.”