September 10, 2011

IBC: Adobe works to tighten integration

AMSTERDAM — Adobe ( is partnering with a number of broadcast solutions developers at the IBC show to ensure tight integration with its pro creation and delivery tools. The company is working with Active Storage, Primestream, Chyron, FilmPartners, Harmonic, IPV, S4M, SeaChange, and Red Giant, among others.

In addition, Adobe has entered into a strategic alliance with the University of Salford in the UK, a higher education institution that offers opportunities in research and innovation. The institution is standardizing on Adobe Creative Suite CS5.5 Production Premium for its TV and new media curriculum across all 39 of its undergraduate and postgraduate programs. The integrated collaboration also encompasses training, research and development, and will introduce a dedicated VFX center on campus. 

Adobe is reporting a growth of 22 percent of its Production Premium CS5.5 video content creation tools year to year. Forty-five percent of that growth is on the Mac, and is attributed to Apple Final Cut Pro users who have switched to Premiere Pro.