September 12, 2011

IBC: Cinegy working with Deluxe on cloud-based solution

AMSTERDAM — Cinegy ( is collaborating with Deluxe ( on MediaCloud, a new services business from Deluxe that will build cloud-based broadcast platforms founded on managed service models. MediaCloud will provide and manage a new generation of media services designed to deliver transformational benefits to media companies.


MediaCloud will optimize Cinegy’s technology as a highly scalable cloud-based content management platform, using existing IT technology and the company’s software transcoding tools. The Deluxe offering will deliver improved controls, resilience and business tools to enable greater revenues to be exploited from media assets. MediaCloud will also enable improved collaboration across media businesses, both within and outside an organization.