August 20, 2012

Fox employs Nirvanix cloud storage

SAN DIEGO — Fox Networks Group has selected the Nirvanix Cloud Storage Network for digital content collaboration to accelerate secure access and deployment of key media assets. The Nirvanix cloud has also been selected as a replacement solution for multi-tier data and tape backup. The implementation of Nirvanix cloud storage will enable Fox to speed up its content workflows as well as content processing for global monetization.

"We expect that the agility and elastic flexibility of the Nirvanix cloud will enable Fox to bring its creative content and business projects to market significantly faster than with other IT architectures," notes Ben Hope, senior VP and chief information officer for Fox Networks Group. "By incorporating the cloud as the core of our asset sharing and distribution strategy, we can improve production performance and reduce the costs of our workflows, and benefit from a pay-upon-content-ingest model as opposed to a cap-ex intensive model that requires us to pay for physical infrastructure even when it's not in use."

Nirvanix (, based in San Diego, has a worldwide network of data centers with a global namespace that enables Fox to upload a file in one location and ensure that it's accessible in any other location immediately. With the data consistency of the Nirvanix Cloud File System, Fox is assured that changes made to any single file are immediately reflected across the whole cloud. 

The Nirvanix Cloud File System is designed to support millions of users, billions of objects and exabytes of data, and is architected from the ground up to accommodate massive unstructured content files that are prevalent in the media and entertainment industry, such as those generated by filming, editing, and rendering. Integrated Media Technologies (IMT), an LA-based media & entertainment consultancy, worked with Nirvanix and Fox to architect the overall cloud solution.