BOSTON — MediaSilo, a provider of cloud-based media workflow and collaboration solutions, has named Joe Foxton vice president of business development. In his new position, Foxton will be responsible for developing MediaSilo's market strategy as well as establishing and strengthening relationships with key industry partners and customers.
A software designer and production workflow expert, Foxton is based in Brooklyn and joins MediaSilo having recently led broadcast strategy at broadcast graphics provider Chyron. There, he was instrumental in helping the company develop new graphics software-based platforms to meet the changing production technology landscape.
Previously, Foxton spent six years in various roles at NBCUniversal, including leading the newsroom systems department, which supports NBC News, MSNBC, NBC Sports, Telemundo, and News Channel. He began his career at Proximity, a creator of broadcast media asset management and transcoding software that was ultimately acquired by Apple.
"I'm very pleased to join MediaSilo during such an exciting time when creative teams across multiple industries are adopting the cloud for collaboration," says Foxton. "From small production houses to major networks and broadcast station groups, MediaSilo has become a standard for cloud-based management of media assets and creative workflows. The company does Software-as-a-Service (SaaS) right, which is hard to find in today's media technology market."
In April, MediaSilo released the third generation of its platform introducing new features and workflows. Foxton will be showcasing this latest MediaSilo platform upgrade at the upcoming IBC2012 show in Amsterdam.