New Createasphere show looks at 'transvergence'
October 16, 2012

New Createasphere show looks at 'transvergence'

LOS ANGELES — Createasphere ( is launching a new conference focused on the convergence of technology, branding and storytelling. Set to take place in Los Angeles in the first quarter of 2013, the two-day TransVergence Summit will also be held at later dates in New York and Amsterdam. 

The event will explore the convergence of media, brands, intellectual property, marketing, technology and delivery in an evolving multiplatform ecosystem. The conference will offer interactive panel discussions, expert consultation opportunities, in-depth case study analysis, engaging demonstrations and keynote addresses. Attendees will learn about the emerging tools and strategies needed to successfully integrate and execute cross-platform and transmedia campaigns for maximum consumer engagement.

Noted transmedia expert and producer Kate McCallum is curating the TransVergence Summit, bringing a wealth of experience to this rapidly expanding area. 

Createasphere president Kristin Petrovich Kennedy says, “Storytellers are increasingly empowered to engage audiences in new and compelling ways. While stories are and will always be the bedrock of engagement, technology is the driving force behind user interaction and new experiences across multiple platforms. Intertwining planning, strategy, management and implementation through all the current and future offerings has made transmedia an important concept to be understood and executed.”

Conference sessions will focus on the many facets of new techniques in advertising, television, cinema, mobile, gaming, publishing, and themed and live entertainment. To complement and support the Summits, Createasphere is also launching an online component, the TransVergence Coalition, which will be developed as a community and information resource for experts in the field.