Ntropic provides full service for Olay
March 30, 2012

Ntropic provides full service for Olay

NEW YORK — Ntropic (www.ntropic.com) founder Nate Robinson and recently signed creative director/Flame artist Steve Zourntos have taken on their first expansive project together since the company opened its new office in New York. Robinson and Zourntos teamed up creatively for the concepting, production, design, effects and color for a visually stylized Olay commercial campaign. 

The Olay creatives from Saatchi & Saatchi/NY approached Zourntos about Ntropic taking care of the entire package for them, including production. As the project got underway, they collaborated closely with Robinson and Zourntos from Ntropic’s new space in the Meatpacking District of Manhattan. 

The package includes :15 HD and SD versions of Think Again and Unprecedented Demand.

“This was such a great opportunity to work with Steve on a project of this caliber,” explains Ntropic’s Robinson, who began directing two years ago. “Steve opened up this amazing opportunity for us and I really wanted to own the project with him. The most beautiful part was that we collaborated effortlessly together, and we are both psyched with the end result.”

“I was drawn to signing with Ntropic in the fall because the New York office is small and personable, and has the extensive assets of the teams in Los Angeles and San Francisco to pull from,” notes Zourntos. “Additionally, Ntropic works on such a diversity of projects in commercials and advertising, but also in film, television and experiential. I know the Olay brand well and have worked with them for years. Being at a boutique like Ntropic allowed the amazing opportunity to execute the entire package. It was a great learning experience and I look forward to co-directing with Nate more in the future.”

Ntropic’s Bernardo Revilla cut the commercial and Marshall Plante handled color correction. In addition to Zourntos’ Flame work, Tico Jones and Tali Oliver provided After Effects services.

Heard/New York’s Keith Reynaud mixed the package, which was shot at Cinema World Studios in Brooklyn, NY.