HIT employs Titanium8 for NBC Sports' Auto Show coverage
January 24, 2013

HIT employs Titanium8 for NBC Sports' Auto Show coverage

DETROIT — High Impact TV (HIT), an auto show and special events production company, recently completed production and post on a one-hour special for NBC Sports that looks at the Detroit Auto Show. To streamline post for its team of editors, both on-site at the North American International Auto Show (NAIAS) in Detroit and back at High Impact TV’s facility, in Orange County, CA, HIT used Small Tree’s  (www.small-tree.com) Titanium8 Ethernet-based shared storage solution. 

“At NAIAS, we are literally a 24-hour operation on the Titanium8, and to edit the NBC special, we have five editors by day and two overnight,” details Tore Dietrich, president and CEO at High Impact TV. “We have extreme time sensitive demands, so being able to access video files immediately is critical to what we do and how we do it.” 

The 2U rack-mount solution is configurable with up to 10 GbE or 8 10GbE ports and a storage capacity from 8TB to 96TB, while delivering up to 24 streams of ProRes 422. The shared storage system works with Mac-based solutions such as Final Cut Pro, the Adobe Creative Suite and Avid tools. 

“Before bringing the Titanium8 to Detroit, we tested the system at the Los Angeles Auto Show to assist with a project we produced for NBC Sports Network and it worked flawlessly,” Dietrich recalls. “For NAIAS, having to provide YouTube highlights from all of the press events within an hour of their completion, while also editing live television shots for the various TV outlets we were working with, we knew we would be compressed for time in turning things around. The Small Tree system can easily handle the content, while giving our editors immediate and simultaneous access to the materials.”

HIT also benefitted from the Titanium8’s portability. The solution fits inside a single Pelican case and can travel on a plane with Dietrich, rather than having to be shipped ahead of time.

“At previous shows, we used a much larger system, which could cost as much as $12,000 to ship…per show,” Dietrich notes. “Given the size of the system and the fact that we typically had to have it installed in a timely fashion meant we had to contract manual labor at the shows to set-up, which added to our cost.