Adobe unveils advancements in video products line
September 12, 2014

Adobe unveils advancements in video products line

SAN JOSE, CA — Adobe ( has announced plans to significantly update its Creative Cloud video desktop apps and Adobe Anywhere for video. These new capabilities, which the company says will be available soon, build on Adobe’s integration across video workflows that enable video pros to create, collaborate and deliver quality productions across multiple screens. 

Key updates include new media and project management tools in Premiere Pro CC; a refreshed user-interface across all Adobe video desktop apps; and more streamlined production workflows empowering video professionals to edit more efficiently.
Important new updates will also be added to Adobe Anywhere, which enables large virtual teams of talent to collaborate and efficiently shoot, log, edit, share and finish video productions together. 

Key updates for Adobe Video Desktop Apps include accelerated support for hardware and standards via Adobe Creative Cloud, enabling the company to respond quickly to new hardware and software standards. Native file support for AJA Raw has also been added. Performance enhancements include accelerated masking & tracking, and new GPU-optimized playback that delivers better performance when viewing extremely high resolution 4K and UltraHD footage from Phantom Cine, Canon Raw and Red R3D files. 

A refreshed user-interface across all the video applications supports HiDPI displays for both Mac Retina Displays and Windows 8.1, providing a cleaner appearance. New media and project management features have been added, including consolidate & transcode, and search bins. Multiproject workflows now offer more ease and flexibility at the project level so Premiere Pro CC users can complete tasks more efficiently.

Adobe Media Encoder now includes destination publishing with preset options so users can render, deliver and share projects to multiple locations such as FTP sites and their Creative Cloud folder, automating the delivery process. Additionally, Extended Match Source support now includes added support for the QuickTime and DNxHD formats, simplifying the workflow for users who are transcoding or rendering content. 

Streamlined workflows and ongoing refinements for Adobe CC video apps include Timeline Views in Adobe Premiere Pro CC; Curve adjustments and Look Hover previews in Adobe SpeedGrade CC; and Rough Cut Dissolves and keyboard shortcuts for tagging in Adobe Prelude CC.

Adobe also announced updates planned for Adobe Anywhere. Enhanced support for Adobe After Effects CC enables visual and motion graphic artists to collaborate more effectively so they can spend more time working creatively and less time searching for missing footage and collecting files. Additionally, new options in the Adobe Anywhere app for iPad are added, so users to scrub and review video footage faster.

“As the video and broadcast industries continue to rapidly evolve, so too does Adobe’s video technology,” says Bill Roberts, senior director of professional video product management at Adobe. “With Creative Cloud, we have accelerated the rate at which we deliver the features our customers need to create compelling new experiences and transform the video industry with high-quality productions.”

According to Adobe, these updates are expected to ship in the coming weeks.