Adobe’s TV and video advancements at IBC
September 13, 2015

Adobe’s TV and video advancements at IBC

SAN JOSE, CA — Adobe ( announces its next wave of innovation coming soon to Adobe Creative Cloud, which includes groundbreaking support for UltraHD (UHD), color technology improvements, and new touch workflows. 

At this year’s IBC show in Amsterdam, Adobe is previewing new video technology coming soon to Creative Cloud that streamlines workflows for broadcasters and media companies.

These new technologies include: Comprehensive native format support for editing 4K-to-8k footage in Premiere Pro CC for UltraHD. Continued color advancements with support for High Dynamic Range (HDR) workflows in Premiere Pro CC and improved color fidelity and color adjustments come to After Effects CC. Keep pace with rapidly developing color workflows through deeper support for Arri Raw, Rec. 2020 and other Ultra HD and HDR formats.

Also, the introduction of a touch environment with Premiere Pro CC, After Effects CC and Character Animator optimized for Microsoft Surface Pro, Windows 8 tablets or Apple track pad devices. 

Remix, a new feature in Audition CC, adjusts the duration of a song to match video content. More than a simple looping tool, Remix automatically rearranges music to any duration while maintaining musicality and structure, creating custom tracks to fit storytelling needs. 

Also featured is updated support for Creative Cloud Libraries across CC desktop video tools, powered by Adobe CreativeSync. Now assets, including images from Adobe Stock, instantly appear in After Effects and Premiere Pro, to bring creative visions to life. 

In Adobe Media Encoder, Destination Publishing, a single action solution for rendering and delivering content to popular social platforms such as YouTube, Vimeo and Creative Cloud, now includes support for Facebook to easily showcase and promote social media projects and campaigns. 

Adobe Anywhere, a workflow platform for enterprise teams to collaborate, adds the ability to be deployed as either a multi-location streaming solution or a single-location collaboration-only version.