CULVER CITY, CA — Better pixels or more pixels? Nearly 50 percent of US homes will own a 4K TV by 2020, yet both Netflix and Amazon Prime say High Dynamic Range (HDR) is more important. Meanwhile, editing 4K content requires a faster computer, updated software, and even more storage. Which format should post production be focusing more on? Where’s the demand, and what is the most affordable way of doing it?
Key Code Media (www.keycodemedia.com), along with Sony Professional, StorageDNA and Avid, is bringing together an industry panel to discuss the future direction of post workflows and look at what the necessary software/hardware tools and services are that will be vital for the growth of post in the future?
The sold-out panel discussion, which takes place at Sony Pictures Studios in Culver City, CA, on Wednesday, August 19 at 5:30pm/Pacific, will also be available as a free, live Webcast for those who can’t be in attendance.
“This event will aim to resolve current 4K/HDR challenges faced by both creative and technical decision makers in post production,” says Mike Cavanagh, president of Key Code Media.
The list of speakers include:
- Michael Cioni, CEO, Light Iron
- Bryan McMahan, senior digital colorist, Modern Video Film
- Robert Carroll, senior director, Dolby Laboratories
- Moderated by Larry Jordan, Digital Production Buzz