LOS ANGELES — Production studio Iron Claw (www.ironclaw.com), here, created a new 3D theatrical trailer for MasterImage 3D, Inc., a provider of 3D technology for cinema and mobile devices. The piece is available to all MasterImage 3D theater customers, which includes over 8,000 screens in more than 100 countries. It will also be used at industry and trade events worldwide.
MasterImage 3D approached Iron Claw with the mission of creating a trailer with a logo reveal that reflected their premiere 3D technology. Most importantly, the piece had to wow clients and moviegoers with a presentation of design and animation that pushes the limits of stereoscopic 3D.
Immersing the audience into a vibrant 3D universe, the presentation bursts from a single drop of color. The camera reverses back to the point of origin at warp speed through an intricate network of visual synapses before morphing into the MasterImage 3D logo.
“Although the message was technical, we wanted to convey it in a uniquely visual way,” explains Sean Koriakin, founder and executive creative director at Iron Claw. “I kept coming back to the idea of making the stereo 3D tell the narrative. It was like creating a beautiful abstract painting for the silver screen in 3D.”
The film was created entirely at Iron Claw’s Los Angeles studio. The 3D assets were produced in Autodesk Maya while mixing in practical elements from live-action footage. Compositing and color were done in Adobe After Effects and The Foundry’s Nuke.
“The most rewarding part is seeing this on the big screen and knowing it will live on for years,” says Koriakin. “Matt and [Director of marketing] Scott [Archambault] at MasterImage 3D were awesome partners from the get-go. They supported us all the way through, and knew how to bring this piece to the finish line without any alterations to the original idea. After all, trust is essential when you’re making a stereo piece of this scale.”
Vaudeville Sound’s Zach Goheen created sound design for the cinematic trailer. Iron Claw credits included designers Jessica Sun and Luis Vega, designer/compositor, Andrew Zaozirny, animator/compositor Mark Branton, compositor Orlando Costa, executive producers Brian Butcher and Blake Greenbaum, and production coordinator Jennifer Alavez.