CULVER CITY, CA — The 2015 Creative Storage Conference (www.creativestorage.org) is set to take place on June 30th and will feature a keynote address by Quantum’s Alex Grossman. Grossman, who serves as Quantum’s VP of media and entertainment, will detail “The Value of Intelligent Workflow Storage in A Changing Media Production Landscape.”
The landscape for media production and delivery is changing. The greater demand for “always on” media, higher resolution content, shrinking deadlines, increased re-monetization opportunities, and the ever-increasing need for storage capacity are forcing dramatic changes at both the technical and business level. General purpose, IT-centric storage simply can’t keep up with the demands placed on broadcast and post production operations today. To maximize business value and improve efficiency, content workflows need a new generation of media-aware, intelligent workflow storage. Adding intelligence to workflows can make creative production more efficient, provide greater control, and – above all – help content owners capture the greatest return from their valuable assets.
“The Creative Storage Conference is a unique venue for content creators and owners to gather firsthand knowledge from and to engage in live discussion with companies driving innovation and solutions to challenging technical and business issues in media production, delivery management and preservation,” notes Grossman. “Intelligent workflow storage is a key enabler in dealing with content lifecycle management, production efficiency, and cloud-based asset retention in today’s complex creative processes. And it is essential in driving greater efficiency and lowering the cost of the production process all the way through long-term monetization. I look forward to discussing the growing challenges facing content creators and how media-aware digital storage solutions can address them.”